International bank ABN-AMRO tapped award-winning ad agency STEIN ROGAN + PARTNERS to launch a major advertising campaign for their new S-Notes structured product in the US market. The goal was to build brand identity among broker dealers and full service brokerages, as well as among mass-affluent, individual investors.

Challenges

TCS was brought in to take the existing print collateral on the S-Notes product and turn it into accessible source of online information.

• Be simple, straightforward, and easy to use
• Emphasize the competitive advantages of each product to the target audience
• Reinforce the ABN-AMRO brand

Solutions

We worked with SR+P account management and creative personnel to craft these solutions:

Created a sitemap that organized the 3 product areas into easily accessible modules: a brief Overview, Risks & Benefits, a practical Example, and Hypothetical Performance Results, as well as PDF "printable takeaway" files.

Provided a clickable site model that conformed to the workflow and served as design guide for the development team, with a color theme that was consistent with the rest of the client site branding.

was named 2005 Agency of the Year by BtoB Magazine.

Sitemap

Quick turnaround - TCS delivered this 35+ page model site in less than 2 weeks.

Product Brochureware Marketing Mini-site, Branding & artwork, Site model & page design, navigation, CSS