International bank ABN-AMRO tapped award-winning ad agency STEIN ROGAN + PARTNERS to launch a major advertising campaign for their new S-Notes structured product in the US market. The goal was to build brand identity among broker dealers and full service brokerages, as well as among mass-affluent, individual investors.
Challenges
TCS was brought in to take the existing print collateral on the S-Notes product and turn it into accessible source of online information. We worked with SR+P account management and creative personnel to craft a small sub-site that would:
Solutions
We created a sitemap (below) that organized the 3 product areas into easily accessible modules: a brief Overview, Risks & Benefits, a practical Example, and Hypothetical Performance Results, as well as PDF "printable takeaway" files.
We also designed a "clickable" prototype model (right) that allowed the client to get a real feel for the site experience, with a color theme that was consistent with the rest of the client site branding.
Interested? Visit S-Notes at ABM-AMRO
was named 2005 Agency of the Year
by BtoB Magazine.
Quick turnaround - TCS delivered this 35+ page model site in less than 2 weeks.