We helped this advertising contact management tool make the transition from CD-ROM to become a successful online service.

Challenges

The Advertising Database was already well-established as a CD-ROM service that enjoyed a satisfied client base. In 2006 they decided to become a fully web-delivered system.

• We needed to present huge volumes of research data coherently
• in the context of powerful, easy-to-use tools.
• Ad Data's existing client base had to be satisfied with the new look, feel and functionality
• particularly the Search tool

Solutions

We designed a comprehensive, consistent information management metaphor that could be replicated throughout the service and could also handle a huge volume of data. New features included:

Personalized profile

Targeted News updates

Campaign research notes

Wireframes,CSS Style Guide, Personas (Profiles), Demo Site, Sitemap

TCS worked with the Advertising Database as a direct client over the course of several months, using collaborative online services like GoToMeeting to fine-tune the interface.

“ [ coming soon ] ”

Trip Spencer, CEO of Advertising Database

Media Business Application, Data Retieval, Information Search to generate marketing leads, Site model & page templates, navigation, application-intensive workflow, customer-centricity, best practices, artwork, branding, webcopy, CSS, Javascript, telecommute