Advertising Database

Contact Management Tool
The Advertising Database (3 mo.)

We helped this advertising contact management tool make the transition from CD-ROM to become a successful online service.

Challenges

The Advertising Database was already well-established as a CD-ROM service that enjoyed a satisfied client base. In 2006 they decided to become a fully web-delivered system. We needed to present huge volumes of research data coherently - in the context of powerful, easy-to-use tools. One big challenge was that Ad Data's existing client base had to be satisfied with the new look, feel and functionality - particularly the Search tool.

Solutions

We designed a comprehensive, consistent information management metaphor that could be replicated throughout the service and could also handle a huge volume of data. New features included:

Personalized profile
Targeted News updates
Campaign research notes

View live site: http://www.addataexpress.com

Skills & Techniques : Dreamweaver, navigation, workflow, customer-centricity, generate marketing leads, best practices, artwork, branding, webcopy, CSS, telecommute

TCS worked with the Advertising Database as a direct client over the course of several months, using collaborative online services like GoToMeeting to fine-tune the interface.

“ [ coming soon ] ” Trip Spencer, CEO of Advertising Database

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