Communication Studies and Planning International, Ltd. was one of the pre-eminent market/technology research services during the early days of the emerging interactive online industry.

Challenges

Like many of its international competitors, London-based CSPI was closely affiliated with it's national videotex platform. The British "Prestel" format was the first (and thus the oldest) videotex system. This early graphical language was blocky and visually crude, allowing only 8 simple colors and barely 40 characters to a line.

Solutions

For an Interactive Designer, this made for a significant creative challenge. CSPI contracted with The Communication Studio to design Prestel pages for:

Merck Sharpe & Dohme innovative physician-support service

Demo pages for Aregon minicomputer-based interactive systems

CSPI's own direct marketing site (shown at right)

Wireframes, DemoSite

We often advised our clients on the comparative strengths and weakesses of the major competing international videotex display protocols (We were fluent in all of them).

“We would be happy to have our name appear in your client list and to have examples of inContext frames in your brochure. You have provided valuable assistance to CSP International. Michael, Paige and I wish you every success in business and look forward to working with you again in the future.”

Sara Ordover, Marketing Manager, CSPI

Consulting Service Brochureware site, British format Prestel alpha-mosaic graphic pages on Aregon site hosting software