In mid-1984 IBM approached us to assist them in creating a large interactive direct marketing site for their international marketing effort at the China Comm '84 Technology exposition in Beijing.

Chinese Language Direct Marketing

Our TCS project team worked closely with IBM marketing to produce effective direct marketing sites - in Chinese. We worked closely with the translation firm and pioneered a method for producing Chinese ideogrammatic characters efficiently in this early electronic environment.

As you might imagine, quality control on this project was a substantial issue.

IBM's interactive marketing site used both menu tree structures and keywords. We focused on:

IBM's product and service line

Bi-lingual information retrieval

Educational services

Prototypes of business applications

Animated advertising

Content Management

The presentation site was stored as a database on IBM's SVS-1 software for the Series 1 Minicomputer and was displayed through the IBM PC-Videotex software decoder.

 

Design Productivity Tools & Consultation: Prodigy

In 1984 we licensed our Textup Context Management System and other tools to Prodigy, IBM's early online services joint venture with CBS and Sears.

TCS also provided additional software and new media consultation to IBM internally.

Content Inventory, Wireframes, Information Architecture, StyleGuide, Sitemap, DemoSite

One of the major selling points for IBM was the ability of our TCS team to deliver on a large, complex and critically important project.

Technology Visionary Model, Consumer Services IBM SVS-1 minicomputer, PC-Videotex decoder, translation, sophisticated oriental character set, NAPLPS vector graphics

Note: The pages displayed here were designed using the limited 16-color palette then standard for most PC's.