Experience: Web

The Web gets Real (2000-Present)

So the Web went through a little "restructuring" around 2001 and eventually re-emerged as a more mature environment. I concentrated on financial market applications because they offered the greatest interactive design challenges: Complex workflows, well-defined business case, rich functionality, sophisticated range of needs, broad range of users, multi-channel strategies (public web, intranet, B2B, e-mail "push", print, CRM), a committment to the integrated "portal" experience. And - of course - social networking.

The Web Gets Down to Business

The interactive online dream was still alive - and evolving - on the internet. By the mid-90's the graphical Web had caught the imagination of the world. After The Great Hiccup of 2001 even the most tradfitional businesses still continued to move their enterprises toward the Web platform.

My primary toolset now includes Dreamweaver, Contribute, Fireworks, CSS Stylesheets, DHTML, Javascript and Flash. I design the customer experience for interactive services on a broad range of popular platforms: ASP, JSP, .NET, SharePoint.

Making IT Work

One of the biggest ongoing challenges has been to effectively integrate this UXP thing into the conventional Corporate IT milieu. It's a delicate dance: Evangelism and Education are a big part of it. Just Doing It in an environment that's defined by technology is often a piece of work. The IT department usually doesn't have a lot of experience (or success) integrating the "creative" side. And, of course, there are plenty of legacy "territorial" & organizational issues.

So, lately I've been involved more in addressing strategy, process, knowledge transfer, advocacy, infrastructure-related issues - liasing with CIO and Marketing about how to get best of both worlds. It's The Vision Thing