Interactive One is the leading online network serving the African-American community. In 2007 they asked us to help them evolve their social networking site.

Challenges

Interactive One was looking to create Web 2.0 presence targeted towards serving the African-American community.

• Entering the arena for this particular market
• Support multiple Interest Areas
• Easy Administration
• Integrate Advertising and Publishing

Solutions

At their request, we provided:

Competitive Analysis

Model audience Personas

Proposed dashboard presentation of the UI

Evaluation of the functionality of available social networking tools and propose development path, product improvements & management process

Site Evaluation (Competitive Analysis), Personas (User Profiles) , Best Practices, Sitemap

Although the focus was crafting a UI that could address the complex needs of a social network. The challenge was the production & administration limitations of the social netrworking platform & management tool that the client had acquired.

Community Social Networking site, Interaction design prototypes, information architecture, usability, documentation, telecommute