Design agency Merkley +Partners wanted some help in assessing an interactive touchscreen that had been created by a major automotive retailer for use as a "point of sale" presentation system in their dealership showrooms.

Challenges

Create an engaging shopping experience that really supports the sales showroom environment.

Wireframe Sketches

• Identify Audience
• Likely Usage
• Content Inventory of existing collateral
• High level Assessment of Legacy Structure
  

Solutions

Our deliverables (UxP Analysis and Wireframes) focused on:

What's Good: How to leverage existing resources to advantage.

What's Bad:" Low hanging fruit" - Easy Fixes

What's Missing: Articulate the Value Propositions for additional effort

Action: Immediate Recommendations

Next Steps: Blue Sky & Beyond

Site Evaluation, Content Inventory

This one was actually a lot of fun - Certainly something a little different. Enjoyed working with the agency mindset and personnel. Excellent people. Our biggest insight: The touchscreen is a sales presentation aid for dealers - and the design must reflect that fact. Form Follows Function.

"John was a pleasure to work with, and delivered superior ideas above and beyond what was required." Top Qualities: Personable, Expert, Creative

Mathilde Benington, GM - Media/Interactive at Merkley + Partners

Automotive Point of Sale Presentation strategic analysis & UxP recommendations, wireframe modeling, taxonomy, telecommute