The NBC Market Research department had developed a tool so that their market research teams could examine, compare and manipulate dynamically-changing Neilsen-based TV viewership data. The software performed certain tasks, but was very difficult to use.

Challenges & Solutions

We were called in to provide a higher level of usability. The interface and platform for this legacy application was totally redesigned and modeled in Visual Basic with an eye towards simplifying the interaction design of a complex market research tool.

Thin client (All file maintenance and query processing is executed on the server )

Design for display on laptop (600 x 800 pixels)

Use existing functional code modules (minimal new code)

Systematize, standardize and enhance the interface (layout, graphics, terminology)

Identify workflow and re-structure appropriately

Wireframes, DemoSite, Site Evaluation, Design Specifications, Sitemap

This project was rendered totally "on the fly", based on the existing software. There was no documentation for the legacy TVROCS product. An interesting challenge.

Media Research Business Application, Visual Basic, Photoshop, documentation