This total redesign for a customer-facing insurance aggregator website involved working directly with the CIO and Marketing Director to deliver a targeted, customer-centric site that generates viable sales leads.

Challenges

The old bland, product-oriented legacy "brochureware" site did not satisfy the NIA's active marketing needs. It embodied poor visual design, an awkward hard-to-use structure, and the site's presentation and message did not reflect enterprise branding.

Solutions

The makeover site is simpler & friendlier, offering attractive, personalized presentation and service-centric structure.

We emphasized client outreach

Brought the unique strengths of the business to the forefront

Gave a friendly human "face" to the enterprise (the web style seamlessly leverages visual themes from the NIA's corporate stylesheet)

Site Evaluation, Demo Site, CSS Style Guide, Wireframes, Sitemap, Information Architecture, Best Practices, Content Inventory, Personas (Profiles)

We provided full service solutions working in a self-directed environment, acheiving a remarkably quick turnaround - TCS delivered a completely new 70+ page site in less than 8 weeks. Client very satisfied.

“I have worked with many consultants over many years, however, working with John has truly been one of the most rewarding experiences I have ever had. We hired John to work with us in designing a new corporate website, the experience and ability to work in a difficult environment John brought with him provided us with a site beyond our expectations. We are proud to say the NIA website has been nominated for two awards. John would be a welcome asset to any project demanding out of the boxing thinking regarding graphical design or interface.”
Top qualities: Great Results, High Integrity, Creative
Ira Schwartz,CIO at the NIA Group

Insurance Service Brochureware site design & wireframes, navigation, workflow for customer self-service & publishing, "marketing-oriented", CSS, artwork & branding, best practices & webcopy, telecommute