NIA Group

Marketing-oriented Insurance Site
3-month TCS Consultancy: User Experience Practitioner

This total redesign for a customer-facing insurance aggregator website involved working directly with the CIO and Marketing Director to deliver a targeted, customer-centric site that generates viable sales leads.

Challenges

The old bland, product-oriented legacy "brochureware" site did not satisfy the NIA's active marketing needs. It embodied poor visual design, an awkward hard-to-use structure, and the site's presentation and message did not reflect enterprise branding.

Solutions

The makeover site is simpler & friendlier, offering attractive, personalized presentation and service-centric structure. We emphasized client outreach, brought the unique strengths of the business to the forefront, and gave a friendly human "face" to the enterprise (the web style seamlessly leverages visual themes from the NIA's corporate stylesheet).

Interested? Visit the NIA Group site

Skills & Techniques : Dreamweaver, navigation, workflow, "marketing", "customer self-service" & "publishing" site customer-centricity, generate marketing leads, best practices, artwork, branding, webcopy, CSS

We provided full service solutions working in a self-directed environment, acheiving a remarkably quick turnaround - TCS delivered a completely new 70+ page site in less than 8 weeks. Client very satisfied.

“I have worked with many consultants over many years, however, working with John has truly been one of the most rewarding experiences I have ever had. We hired John to work with us in designing a new corporate website, the experience and ability to work in a difficult environment John brought with him provided us with a site beyond our expectations. We are proud to say the NIA website has been nominated for two awards. John would be a welcome asset to any project demanding out of the boxing thinking regarding graphical design or interface. Top qualities: Great Results, High Integrity, Creative”
Ira Schwartz,CIO at the NIA Group

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