The Communication Studio LLC
Marketing-oriented Insurance Site
Redsign Customer-Facing Marketing & Self-Service Site (4 mo.)

This total redesign for a customer-facing insurance aggregator website involved working directly with the CIO and Marketing Director to deliver a targeted, customer-centric site that generates viable sales leads.

NIA Homepage

NIA Styled Content Page

Challenges

The old bland, product-oriented legacy "brochureware" site did not satisfy the NIA's active marketing needs. It embodied poor visual design, an awkward hard-to-use structure, and the site's presentation and message did not reflect enterprise branding.

Solutions

The makeover site is simpler & friendlier, offering attractive, personalized presentation and service-centric structure.

We emphasized client outreach

Brought the unique strengths of the business to the forefront

Gave a friendly human "face" to the enterprise (the web style seamlessly leverages visual themes from the NIA's corporate stylesheet)

View live site on the web: http://www.niagroup.com

We provided full service solutions working in a self-directed environment, acheiving a remarkably quick turnaround - TCS delivered a completely new 70+ page site in less than 8 weeks. Client very satisfied.

“I have worked with many consultants over many years, however, working with John has truly been one of the most rewarding experiences I have ever had. We hired John to work with us in designing a new corporate website, the experience and ability to work in a difficult environment John brought with him provided us with a site beyond our expectations. We are proud to say the NIA website has been nominated for two awards. John would be a welcome asset to any project demanding out of the boxing thinking regarding graphical design or interface.
Top qualities: Great Results, High Integrity, Creative
Ira Schwartz,CIO at the NIA Group

See other Recommendations on

Insurance Service Brochureware site design & wireframes, navigation, workflow for customer self-service & publishing, "marketing-oriented", CSS, artwork & branding, best practices & webcopy, telecommute