This total redesign for a customer-facing insurance aggregator website involved working directly with the CIO and Marketing Director to deliver a targeted, customer-centric site that generates viable sales leads.
Challenges
The old bland, product-oriented legacy "brochureware" site did not satisfy the NIA's active marketing needs. It embodied poor visual design, an awkward hard-to-use structure, and the site's presentation and message did not reflect enterprise branding.
Solutions
The makeover site is simpler & friendlier, offering attractive, personalized presentation and service-centric structure. We emphasized client outreach, brought the unique strengths of the business to the forefront, and gave a friendly human "face" to the enterprise (the web style seamlessly leverages visual themes from the NIA's corporate stylesheet).
Interested? Visit the NIA Group site
We provided full service solutions working in a self-directed environment, acheiving a remarkably quick turnaround - TCS delivered a completely new 70+ page site in less than 8 weeks. Client very satisfied.
Ira Schwartz,CIO at the NIA Group
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