The Web gets Real
Transitional Surge
Before It Was the Web
The
New Media EmergesIn the early 70's that included advertising art, theatrical lighting and film animation.
Then I discovered video, and spent the rest of the 70's working with video and cable TV - mostly on community -oriented projects, art pieces and documentaries.
News
Research
Director of Video Editing (6 mo.)
Television News Research was a venture to provide a video library of newscasters to be used by local News Directors to identify and evaluate likely candidates for employment as on-air talent.
As Editorial and Technical Manager I supervised a small video editing staff in the creation of a large video "talent bank" of newscasters.My staff and I logged and libraried recordings of local news programs from the Top 90 national Television Markets across the United States, then edited representative examples of the individual newscaster's performance onto compilation tapes which were organized and cross-referenced by appropriate criteria.
In creating the compilation tapes, we also evaluated and rated the newscasters, and produced News Bank guidebooks with relevant information. The total task required technical expertise, the maintenance of rigorous standards, tight scheduling, timely product delivery and overall production quality control.
The News Talent Bank package was purchased by major broadcast news organizations across the nation and resulted in more effective talent recruitment for those groups.
The New Media Emerges
I put together a demo reel of the news talent that I felt were the cream of the crop. Several of my top "discoveries" from smaller markets appeared on the air in New York within a year: Michelle Marsh (San Antonio), Ira Joe Fisher (Seattle), John Slattery and Jane Hanson.