Telerate subsidiary Trans-Lux wanted to actively market their LED light "streamer" electronic signage boards (which only had 3 colors at that time) to selected niches.

Challenges

The challenge was to design pages that would display gracefully within the constraints and abilities of the relatively crude LED displays (only 3 colors, limited local storage, simple animation tools, etc.)

Solutions

We designed a suite of colorful, animated signage board snippets that were targeted to the market areas they'd selected:

Hotels

Sports venues

Financial centers

Travel industry

Bars

In addition to the custom pages we designed, Trans-Lux wanted us to provide tools and techniques that would make their products more usable and competitive: easy updateability, transportability across their display platforms, templates, clip art, fonts, animation modules.

Wireframes, DemoSite

Our automated sports-line update software and content management system was our entre to this client. Our ability to come up with a range of creative solutions was the basis for a long-term consultancy with this electronic signage leader.

Point of Sale Presentation, NAPLPS vector graphics creation; storage in proprietary Translux signage format