Creating a successful media entity means collecting adequate resources and getting them to work together effectively. Good process is synthesis of business, technical and creative cultures.
is an ongoing iterative process:
Scoping Discovery, Requirements, Workflows Synthesis Information Architecture, Personas, Use Cases Design Prototype Modeling, Guidelines, Templates Communication Documentation, Liaison with Stakeholders Sometimes (if there's budget) this can also include Usability Testing
The baseline is to get things under control. Try to simplify redundant and large scale maintenance tasks by conforming to established best practices and using efficiency tools like templates, reusable modules, CSS etc. Make strong use of documentation as a vehicle for good process. Advocate for clear allocation of design team responsibilities.
The other major challenge is to allow for creative flexibility. Liaise constantly with technical and business stakeholders in a "consulting and advocacy" role. Propose innovative design solutions that are responsive to expressed desires, appropriate to documented needs and considerate of practical limitations.