Software: Making it Real
During the "first wave" of online interactivity in the 1980's it became clear that the Interaction Design practice needed to handle four important jobs:
Presentation |
Needed: global HTML-like tags to identify and control coherent page elements and stylesheets |
Production |
Needed: information placeholders to allow easy updating of graphically sophisticated pages |
Transaction |
Needed: flexibly-defined "info hooks" so that data could be easily manipulated by software engines |
Transformation |
Needed: platform-independent "identifiers" so that information could be delivered in a range of formats |
The newly emerging interactive online industries needed to build a large number of pages that could be updated easily, were platform independent, and retained some "meta-information" intelligence about themselves. We didn't really have many standards in the interactive industry just yet, so I invented my own data-tagging system. It was crudely XML-ish - but it worked.
Here are the products that The Communication Studio put on the market to support the "first wave" of interactive services in the US between 1984 and 1988.
TEXTUP
Context Management System
The TextUp Workstation lets you quickly edit graphically sophisticated pages through a simple Template and Clip Art-driven design tool.
- Edit, merge & highlight Text content
- Merge graphic Clip
- Generate Bar Charts and Histograms
- Custom Font Styles for Text Titling
- Manage your production process
This product was a bit ahead of its time. Basically, it's kind of a rudimentary XML-like meta-information tagging system with a user interface that allows a person with secretarial skills to easily update graphically sophisticated pages safely.
IMAGE LIBRARY Clip Art
Designed for use with TEXTUP, we offered hundreds of images and animations (View some examples), including corporate, product & sports logos, icons, portraits, backgrounds, illustrations, maps, animations, bar chart styles and custom font styles.
ENVIRONMENT Interactive Database
This fully-featured site plateform was targeted as a standalone information "kiosk" (View an example) that could be updated online.
- Key-activated shortcuts
- Database Routing Editor controls
- Easy ad insertion & cycling announcements
- "Program intelligence" into specific applications in the database
- Billboarding "attractor" mode, mini-show presentation
SHOW Page Presenter
Lets you create, edit and present a group computergraphic pages as a "slideshow".
EDNA Annotated Code Disassembler
This technical tool displays the underlying code of a NAPLPS computergraphic file with referential annotation - Also allows simple editing.
OTTO
Automated Formatter
This software "page engine" takes a text file, automatically reformats the information into graphic templates, and stores the result under a new filename. In many ways, Otto may be viewed simply as an automated version of TextUp (View an example).
- "Batch" process a group of files
- Reformat a single file of ASCII information into multiple display formats (for different applications)
- Control presentation attributes
- Merge graphics on basis of rules
- Generate Bar Charts and histograms on the basis of the incoming data
And since all OTTO templates are TEXTUP-editable, you can also edit and customize individual pages.
These organizations licensed our Communication Studio software between 1984-1990. Citibank "CitiVision"
Herman Hospital IFCD
IBM Corporation
Indiana University
London (UK) Docklands Development
MediaNet
National Bureau of Standards
NYNEX Information Resources
NYNEX Computer Services
Pacific Bell "Info-Pac"
Pacific Bell "CareerWise"
Prime Computer
Sheridan College
Sony Corporation
Telerate SportsTicker Plus
Trintex (Prodigy)