I've never met anybody in the new media business who says,
"We really just don't care about the usability of our product."

Everybody wants their product to work. As companies "cut out the middleman" and move their business to the Web, eCommerce and B2B sites, we must create a delightful, compelling experience for our customers in order to remain competitive. But how?

We've suddenly become a computer-literate society and now we expect it to work for us - on our terms. The corporate IT department has become a software development shop. The design mandate has evolved from technical implementation to customer satisfaction. "Usability" is the competitive advantage.

The User Experience Practice champions usability and embodies the full scope of skills and disciplines.

The emergence of Interaction Design as a skilled position marks the coming of age of the new media. It's the cutting edge of usability.

True "customer-centricity" requires an organizational Vision that anticipates the future and changes the way we work.