Manifesto
UxP = The Future
History will be kind to me for I intend to write it.
A long-term business investment in electronically-mediated relationships really deserves a long-term enterprise commitment to the User Experience Practice.
This means a major change in the conventional approach to technology development - and significant "cultural change" within the organization.
Consensus: Spread the word
In many ways the most important tasks are advocacy, education and evangelism within the organization. Of course, external clients must be convinced, too - but that's the easy part.
Traction to Action
The big challenge is to forge a working alliance within the enterprise in order to build a design-oriented infrastructure.
Big Picture - with Solutions
As a strategic player within the enterprise, UxP can identify business opportunities, integrate applications across business lines, and improve the development process.