Private Label
Many enterprise IT shops are now repackaging their software applications so that clients can both self-market and self-service.
A successful product is almost entirely dependent on UxP
Private Label Checklist
Primary Goals
Tasks
Define single point of entry and Brand Identity
- Unify access to services under one landing page
- Identity Tag Line
Reconcile legacy websites
Improve Presentation and Usability
- Make all channel sites conform to common design standards and “best practices”
- Design consistent look & feel between channel sites
- Provide common functionality (where appropriate) between channel sites
Competitive analysis
- Identify and assess competitor services
- Ensure that the service offers necessary & appropriate feature sets, products and tools
- Strategize how to gain competitive advantage over other services
Improve Functionality
- Address gaps in legacy sites
- Propose improvements to the user experience.
Establish & leverage Customer Profile
- Establish customer data collection
- Define & implement access levels
- Customer Relationship Marketing outreach strategies (information profile, “push” documents, etc.)
Marketing / Cross-market with other services
- Identify appropriate “lateral connections” and synergistic partners within the enterprise
- Develop marketing campaigns
- Integrate with other marketing media collateral
Package site as a “private label”
- Identify target audiences
- Structure service to allow for customization
- Fine-tune presentation and support services
- Map implementation/roll-out path & identify support needs
- Marketing
Customer & Client Support (Online self-service)
- Implement Site-specific support: Online help, FAQ’s, Mini-Presentation Qwik-tour, Roll-out and Training
- Integrate with Training Modules
Support Infrastructure
- Identify Customer Service needs
- Design HelpDesk administration site
- Define and design maintenance tools
“Back End” infrastructure
- Common customer database
- Integration of back-end tools
- Migrate legacy sites to common platform (reconcile functional modules)
Integrate business lines
- Requirements for businesses
- Develop Infrastructure sites and tools to manage packages