TV Market Research

NBC TVROCS

The NBC Market Research department had developed a tool so that their market research teams could examine, compare and manipulate dynamically-changing Neilsen-based TV viewership data. The software performed certain tasks, but was very difficult to use.

Challenges & Solutions

We were called in to provide a higher level of usability. The interface and platform for this legacy application was totally redesigned and modeled in Visual Basic with an eye towards simplifying the interaction design of a complex market research tool.

• Thin client (All file maintenance and query processing is executed on the server )
• Design for display on laptop (600 x 800 pixels)
• Use existing functional code modules (minimal new code)
• Systematize, standardize and enhance the interface (layout, graphics, terminology)
• Identify workflow and re-structure appropriately