Showcase New Product
ABN-AMRO
International bank ABN-AMRO tapped award-winning ad agency STEIN ROGAN + PARTNERS to roll out a major advertising campaign for their new structured product in the US market. The product-oriented mini-site built brand identity among broker dealers and full service brokerages.
The Value Proposition
Challenges
Take the existing print collateral on the S-Notes product and turn it into accessible source of online information.
- Be simple, straightforward, and easy to use
- Emphasize the competitive advantages of each product to the target audience
- Reinforce the ABN-AMRO brand
Solutions
Workwith SR+P account management and creative personnel to craft these solutions:
- Created a sitemap that organized the 3 product areas into easily accessible modules: a brief Overview, Risks & Benefits, a practical Example, and Hypothetical Performance Results, as well as PDF "printable takeaway" files.
- Provide a clickable site model that conforms to the workflow and serves as design guide for the development team, with a color theme that was consistent with the rest of the client site branding.
was named 2005 Agency of the Year
by BtoB Magazine.
Quick turnaround - TCS delivered this 35+ page clickable model site in less than 2 weeks.