Social Network Site
Interactive One / Giant
Interactive One is the leading online network serving the African-American community. In 2007 they asked us to help them evolve their social networking site.The Value Proposition
Challenges
Interactive One was looking to create Web 2.0 presence targeted towards serving the African-American community.
- Entering the arena for this particular market
- Support multiple Interest Areas
- Easy Administration
- Integrate Advertising and Publishing
Solutions
- Competitive Analysis
- Model audience Personas
- Proposed dashboard entryway
- Evaluate the functionality of available social networking tools
- Propose
development path
product improvements
publishing management process