Understanding
Far and away the best prize that life has to offer is the chance to work hard at work worth doing.
I've never met anybody in the business who says,
"We
really just don't care about the usability of our product."
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Everybody wants their product to work
As companies "cut out the middleman" and move their business to the Web, eCommerce and B2B sites, we must create a delightful, compelling experience for our customers.
Challenges
We've evolved from a computer-literate to a computer-expectant society.
We expect our ubiquitous technology to work for us - on our terms.
Design has evolved from technical implementation to Customer Satisfaction.
The corporate IT department is now a Software Design Studio.
The User Experience Practice champions usability and embodies the full scope of skills and disciplines.
The importance of Infrastructure marks the coming of age of the new media.
True "customer-centricity" requires an organizational Committment that anticipates the future and changes the way we work.
Usability defines the competitive advantage
We All Know That
Usability
Equals
Customer Satisfaction
What is it?
and
How do we make it happen?