The Communication Studio


JV portrait: Manifesto

UxP = The Future

History will be kind to me for I intend to write it.

Winston Churchill

A long-term business investment in electronically-mediated relationships really deserves a long-term enterprise commitment to the User Experience Practice.

This means a major change in the conventional approach to technology development - and significant "cultural change" within the organization.

Consensus: Spread the word

In many ways the most important tasks are advocacy, education and evangelism within the organization. Of course, external clients must be convinced, too - but that's the easy part.

Traction to Action

The big challenge is to forge a working alliance within the enterprise in order to build a design-oriented infrastructure.

Big Picture - with Solutions

As a strategic player within the enterprise, UxP can identify business opportunities, integrate applications across business lines, and improve the development process.