- The Design Workshop
- The Big View
- Stakeholder Engagement
- The Value Proposition
The Workshop is a targeted event designed to identify how you use the site (in this example, an intranet): your goals, your audience, and your “points of pain”.
A manageable Audience, with several people representing each target constituent group.
Stakeholders represent “Constituents”. A constituent is any screen-side user of the site, whether public visitor, employee or management.
Stakeholders may also be “Publishers” A publisher is anyone who is responsible for content or services delivered through the site.
A manageable Audience, with several people representing each target constituent group. Some groups may be represented “by proxy” (i.e. Marketing personnel might speak for the external an Employee Constituent group).
Duration: The Event lasts no more than 3 hours
Event Team identifies constituents and corporate stakeholders (and their likely roles). We must “fill in the blanks” for each target group event beforehand.
Host introduces the event, provides context, outlines ground rules, keeps the process on schedule, summarizes and closes the event.
Provocateur leads individual exercises, asks the questions, challenges assumptions, keeps the information flowing.
Translator captures & organizes information points, manages the presentation materials, paraphrases participant feedback, acts as advocate and champion for the participant view.
(15 min) Set agenda and lay groundwork
(15 min) Describe size & scale of intranet site. Focus on Modem Media’s findings re user personas and employee agendas.
(90-120 min) Capture information from every stakeholder in order to populate the Content Inventory.
(If there’s time) Capture unexpected new ideas (If we run over schedule, this session can be dropped)
(10 min) How to make it all work
(10 min) Summary and assessment
Time: 20 minutes
Purpose: Lay the Groundwork
Why we’re here
Roles & Rules
Event staff and their Responsibilities
What we want to accomplish at this workshop, What we cover, How much time on each session
Participants: Name, title, organizational division, intranet area (publish / use), likely constituents, high-level concerns
The Big View
Time: 15 minutes
Purpose: Overview & Context
Describe size & scale of the target site. Focus on our findings re user personas and employee agendas. The PowerPoint presentation.
Lay the groundwork and context for rest of the presentation.
How many sections, covering what areas
s.a. Personas, Card Sort, Homepage designs
Segue to Feedback
Introduce the next section
Time: 90 -120 minutes (4-5 minutes per attendee)
Capture information to populate the Content Inventory.
“Interview” each of the participants regarding the service areas they are involved in (both as Publishers and Constituent Reps).
Name, title, organizational division, area of responsibility (publish / use), likely constituents, high-level concerns
Have the Content Inventory filled in by end of meeting.
As a Service provider
Understand the “service side” perspective. Identify:
What is the Service publisher looking top accomplish?
Criteria for Success
As a Constituent
Understand the “user side” perspective. Identify:
What does the Employee user want to accomplish when they come to this service area?
Criteria for Success
Capture the “priority” information
The example pages are made up of “post-it” panels are mounted on a presentation board. The participants can comment upon, rearrange, redefine and edit the design elements.
Identify the information that should be “front and center” on the homepage of each area.
Throw the Workshop open to ideas from Stakeholders and participants.
Expect the unexpected. Wild & wooly. “No Rules.”
Capture spontaneous feedback.
The Value Proposition
Time: 10 minutes
Purpose: Make the sales pitch
Make the value proposition
What’s in it for me?
Bring Stakeholders on board
Establish a personal stake
Get Stakeholders to invest resources in managing their service area: Budget, resources
- Site Design
- Ongoing maintenance
Time: 10 minutes
Review the saved sheets, reorganize info (if appropriate). Restate the major themes. Get participant confirmation.
Did we accomplish our agenda aims?
View the case study in my portfolio: Kyocera-Mita