Health projects vary across the full range of this market segment, including advertising and health program support. They often have a focus on personas and very targeted "calls to action".
“I was impressed by both the high quality of John's work as an Information Architect and Interaction Designer and his professionalism. John's excellent work is also enhanced by his broad interdisciplinary experience in art, videography, and other areas.”
Terence Nelan, Senior Information Architect, Grey Interactive
Click on a slide in the Showcase and you'll go to that page.
In early 2013 the VA invited the public to submit design solutions to improve the usability of the standard health information form, which was - admittedly - hard to use.
Brought onboard by ad agency Grey Group to lead UX for their pharma client Pradaxa. Delivered UX analysis, design recommendations, and demosite solution models for legacy website, mobile site, unbranded site, and co-pay calculator. Education of creatives in mobile UI and advocacy were a big part of the agenda.
Advertising agency Rosetta turned to us when they needed someone to guide their content strategy in redesigning Employer, Broker and Member websites for United Healthcare.
Merkley +Partners (also our agency client in 2008) asked us to guide their redesign this public-facing self-service health site, a partnership between the EPA and the Ad Council. We simplified the UI, spoke to the target audience (Moms), gave it a social networking edge, and focused on immediate “calls to action”.
Diet giant Slim-Fast needed to redesign their consumer website. I helped online ad agency Grey Interactive to put together the structure of their "new look", oriented towards "ease of use", self service and building a strong customer relationship.
In 1982 pharmaceutical giant Merck, Sharp & Dohme explored the possibility of providing information about drugs via simple interactive terminals that would provide immediate medical information access at the doctor's desk and in the waiting room.