Advertising projects tend to be customer-oriented, with a focus on "customer acquisition". They are often very targeted to "calls to action".
"John was a pleasure to work with, and delivered superior ideas above and beyond what was required." Top Qualities: Personable, Expert, Creative
Mathilde Benington, GM - Media/Interactive at Merkley + Partners
Click on a slide in the Showcase and you'll go to that page.
Brought onboard by ad agency Grey Group to lead UX for their pharma client Pradaxa. Delivered UX analysis, design recommendations, and demosite solution models for legacy website, mobile site, unbranded site, and co-pay calculator. Education of creatives in mobile UI and advocacy were a big part of the agenda.
Merkley +Partners (also our agency client in 2008) asked us to guide their redesign this public-facing self-service health site, a partnership between the EPA and the Ad Council. We simplified the UI, spoke to the target audience (Moms), gave it a social networking edge, and focused on immediate “calls to action”.
The agency wanted an assessment of the usability of an interactive kiosk for use as a "point of sale" presentation system in automotive dealership showrooms.
Interactive design agency Publicis sub-contracted TCS to analyze, assess and propose content presentation and marketing solutions for international consulting firm Gap Gemini's website.
We helped this advertising contact management tool make the transition from CD-ROM to become a successful online service.
This international design firm was looking to open a US office. They asked TCS to assist in bringing in some new potential clients, based on the Sharepoint platform.
TCS helped award-winning ad agency STEIN ROGAN + PARTNERS to roll out a major advertising campaign for their new structured product in the US market. The product-oriented mini-site built brand identity among broker dealers and full service brokerages.
Diet giant Slim-Fast needed to redesign their consumer website. I helped online ad agency Grey Interactive to put together the structure of their "new look", oriented towards "ease of use", self service and building a strong customer relationship.
MediaNet was looking for a way to provide quick, easily-updated custom advertising over local cable channels.Our software suite was designed for managing attractive point-of-sale advertising graphics in an-easy-to-use, template-driven environment.
This Telerate subsidiary wanted to use our templated page creation system to actively market their LED light "streamer" electronic signage boards.
Live Sportsline provider SportsTicker wanted to use our software, formatting techniques, graphics and templates to provide a dynamic graphically-enchanced display for SportsTicker's text-only sports information service.
As the interactive industry developed, the telephone giant NYNEX saw the opportunity to leverage their position as a networking leader in the new media arena, focusing on directory, advertising, and target marketing.
In mid-1987 my good friend and new media visionary Jesse Leiman was marketing one of the exciting new concepts in the presentation arena: A huge wall of point-f-sale interactive screens. I mocked up the drawings for this storyboard-style advertising sheet...
By 1986 the IIA was moving quickly towards interactive electronic online services. We provided a major tradeshow with a full suite of self-service convention floor services - And we made money at it.
IBM wanted to be able to use their own PC-Videotex decoder and SVS-1 minicomputer hosting system as direct marketing vehicles. We created several sites - as well as marketing materials.
In 1983 Time's newly created Teletext division planned to roll out an interactive cabletext "interactive magazine" service to the home, to be delivered via cable TV channel.