Professional Consulting
CapGemini / Publicis
Interactive design agency Publicis sub-contracted TCS to analyze, assess and propose content presentation and marketing solutions for international consulting firm Gap Gemini's website.The Value Proposition
Challenges
- deal with Content, Presentation and Functional issues
- focus on Marketing their services
- provide a Personalized Experience
- promote their Intellectual Collateral
- ease customer Self-Service
Solutions
We provided well-documented Wireframes and prototypes to:
- Reorganize layout & templates
- Content integration, easy scanning & one-click access
- Expose appropriate paths & relevant links in a dashboard environment
- Model interaction features that addressed Cap Gemini's business needs