The Communication Studio

High Net Worth Financial

The Hartford / High Net Worth

This well-established major financial firm needed to rollout their new customer and client-facing service in a short period of time. Since the online site is intended to deliver customer and client self-service, true "ease of use" was the focus of this UI makeover / functional redesign.

The Value Proposition


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TCS was brought in to redesign the site structure and page design around the existing functionality and data structure. The site needed to be easily accessible by several user profiles:

  • single Clients
  • multiple-entity Clients
  • Administrators (with domain control)
  • Super-administrators (with global control)

Users needed to view documents and records across different "views" that conform to their tasks and goals.


  • Clickable site model that conformed to the workflow and served as design guide for the development team.
  • It allowed the stakeholders to get a real feel for the site experience
  • Design theme consistent with the corporate branding.
  • Navigational structure organized the workflow and information in a natural and client-centric fashion.
  • Organized data and records into easily understandable groupings.