Contact Management Tool
The Advertising DatabaseWe helped this advertising contact management tool make the transition from CD-ROM to become a successful online service.
The Value Proposition
The Advertising Database was already well-established as a CD-ROM service that enjoyed a satisfied client base. In 2006 they decided to become a fully web-delivered system.
- Present huge volumes of research data coherently
- Powerful, easy-to-use toolset
- New look, feel and functionality
- Upgraded Search tool
We designed a comprehensive, consistent information management metaphor that could be replicated throughout the service and could also handle a huge volume of data. New features included:
- Personalized profile
- Targeted News updates
- Campaign research notes