The Communication Studio

Contact Management Tool

The Advertising Database

We helped this advertising contact management tool make the transition from CD-ROM to become a successful online service.

The Value Proposition


Search Results

The Advertising Database was already well-established as a CD-ROM service that enjoyed a satisfied client base. In 2006 they decided to become a fully web-delivered system.

  • Present huge volumes of research data coherently
  • Powerful, easy-to-use toolset
  • New look, feel and functionality
  • Upgraded Search tool


Brand Spending tab

We designed a comprehensive, consistent information management metaphor that could be replicated throughout the service and could also handle a huge volume of data. New features included:

    • Personalized profile
    • Targeted News updates
    • Campaign research notes