The Communication Studio

Social Network Site

Interactive One / Giant

Interactive One is the leading online network serving the African-American community. In 2007 they asked us to help them evolve their social networking site.

The Value Proposition


Member experience graphic

Interactive One was looking to create Web 2.0 presence targeted towards serving the African-American community.

  • Entering the arena for this particular market
  • Support multiple Interest Areas
  • Easy Administration
  • Integrate Advertising and Publishing


Editorial map
  • Competitive Analysis
  • Model audience Personas
  • Proposed dashboard entryway
  • Evaluate the functionality of available social networking tools
  • Propose

    development path

    product improvements

    publishing management process