The Communication Studio

Consumer Site Redesign

Grey Advertising / Slimfast

Diet giant Slim-Fast needed to redesign their consumer website. They contracted with online ad agency Grey Interactive to put together the structure of their "new look", oriented towards "ease of use", self service and building a strong customer relationship.

The Value Proposition

Lean Wireframes for Slim-Fast

Challenges & Solutions

  • Analyze the existing site and its features
  • Evaluate usability and the customer's experience
  • Developed a full set of "lean" wireframes for the focal areas of the website
  • Provided design guideance and consultation on navigation structure, search tools and cross-marketing techniques