Intelewall / Advertising / StoryboardIn mid-1987 my good friend and new media visionary Jesse Leiman was marketing one of the exciting new concepts in the presentation arena.
The Value Proposition
This truly interactive, remotely-controlled multiscreen videowall was a really nifty idea that was still just a little ahead of its time.
The challenge was to communicate its value effectively to an audience that had never seen anything like it before.
- This was a new concept.
- The audience (Audio Visual professionals, Video guys and Advertisers) were not familiar with digital or interactive.
- We didn't have much budget.
- We wanted to tell a story.
- The storyboard format was familiar - and it allowed us to show how it worked.