Public Electronic Signage
Trans-Lux
Telerate subsidiary Trans-Lux wanted to actively market their LED light "streamer" electronic signage boards (which only had 3 colors at that time) to selected niches.
The Value Proposition
Challenges
The challenge was to design pages that would display gracefully within the constraints and abilities of the relatively crude LED displays (only 3 colors, limited local storage, simple animation tools, etc.)
Solutions
We designed a suite of colorful, animated signage board snippets that were targeted to the market areas they'd selected:
- Hotels
- Sports venues
- Financial centers
- Travel industry
- Bars
In addition to the custom pages we designed, Trans-Lux wanted us to provide tools and techniques that would make their products more usable and competitive:
- easy updateability
- transportability across their display platforms
- reusable templates & clip art, fonts
- animation modules