The Communication Studio

"Point of Sale" Touchscreen

Merkley / Major Automotive Retailer

Design agency Merkley +Partners wanted some help in assessing an interactive touchscreen that had been created by a major automotive retailer for use as a "point of sale" presentation system in their dealership showrooms.

The Value Proposition

Wireframe Sketches

Wireframe Sketches


Create an engaging shopping experience that really supports the sales showroom environment.

Identify Audience

Likely Usage

Content Inventory of existing collateral

High level Assessment of Legacy Structure


Our deliverables (UxP Analysis and Wireframes) focused on:

  • What's Good: How to leverage existing resources to advantage.
  • What's Bad:" Low hanging fruit" - Easy Fixes
  • What's Missing: Articulate the Value Propositions for additional effort
  • Action: Immediate Recommendations
  • Next Steps: Blue Sky & Beyond