"Point of Sale" Touchscreen
Merkley / Major Automotive Retailer
Design agency Merkley +Partners wanted some help in assessing an interactive touchscreen that had been created by a major automotive retailer for use as a "point of sale" presentation system in their dealership showrooms.The Value Proposition
Wireframe Sketches
Challenges
Create an engaging shopping experience that really supports the sales showroom environment.
Identify Audience
Likely Usage
Content Inventory of existing collateral
High level Assessment of Legacy Structure
Solutions
Our deliverables (UxP Analysis and Wireframes) focused on:
- What's Good: How to leverage existing resources to advantage.
- What's Bad:" Low hanging fruit" - Easy Fixes
- What's Missing: Articulate the Value Propositions for additional effort
- Action: Immediate Recommendations
- Next Steps: Blue Sky & Beyond