The Communication Studio

Customizable Design

Information Builders / WebFocus

Information Builders wanted a sophisticated template and styling system that would allow non-technician customers to easily customize the presentation of the Business Information-based reports that they created through IBI's WebFocus 8 product.

The Value Proposition

  • Provide development team with integration path between their native platform and the Web
  • Guide UI & UX design of self-service products
  • Evangelize & educate management and technical stakeholders re UX
  • Enterprise resource for "best practices", styling, tools, and features
  • Quick modeling turnaround speeds solution delivery

Template: Teal Theme

Template: Bronze Theme

Template: IBI Theme

Template: SkyBlue Theme

Template: Purple Theme


  • Deliver a sophisticated suite of customer-facing Templates that would flexibly accomodate essential business information reporting data - and do so in a straightforward, accessible manner.
  • Craft a customizable Styling System that would allow non-technicians to manage IBI's presentation reporting tools through WebFocus 8
  • Seamlsssly integrate IBI's proprietary business intelligence reporting tools.
  • Analyze customer needs


  • Flexible set of responsive, customizable templates embodying appropriate information architecture
  • Integrated output from IBI's proprietary back-end graphing and reporting tools
  • Mentor IBI staff on relationship between CSS and Information Architecture
  • Guide in-house tech team towards UX design best practices